Divine Creative Design - graphic design, website, search engine optimisation
divine creative design - home
divine creative design - about us
divine creative design - services
divine creative design - folio
divine creative design - partners
divine creative design - enewsletters
divine creative design - feature client
divine creative design - news+events
divine creative design - articles
divine creative design - contact us
divine creative design - our blog
divine creative design - free ebooks
design website ecommerce search engine optimisation
design website ecommerce search engine optimisation
design website ecommerce search engine optimisation
 
chat with us online
WANT SOME QUICK ADVICE ON BRANDING, ON-LINE MARKETING, SEO OR WEBSITES? WE’RE HAPPY TO HELP! JUST CLICK ABOVE AND WE’LL BE IN TOUCH ASAP!
  WANT TO LEARN MORE?
RECEIVE REGULAR MARKETING TIPS, WEBSITE, SOCIAL MEDIA AND SEO ADVICE... AND PROPEL YOUR BUSINESS AND BRAND FORWARD

 
 

Divine Creative Design - facebook divine creative design - linked in
02 9522 7300   
  BRAND  /  WEBSITES  /  E-NEWS  /  SEO  /  BLOG /  SOCIALMEDIA /  MARKETING  /  ADVERTISING  /  COPYWRITING  /  PRINT
design website ecommerce search engine optimisation
    Divine Creative Design - graphic design, website, search engine optimisation
BUSINESS ARTICLES          [GO BACK TO ARTICLES MENU]

30 MUST DO MARKETING TIPS

Below are some helpful Marketing and Promotional tips to assist your business, cement existing relationships and get you thinking about how to improve your bottom line!

1. Never let a day go by without engaging in at least one marketing activity. Block out at least half an hour a day - usually in the morning before your workload takes over, and try to stick to this diligently. It will make all the difference!

2. Set yourself a Marketing Plan for the year and refer to it weekly. Have it in eye-shot at all times, not tucked away in a drawer where you can forget about it! If you aren't sure how to put one together, read our article on Marketing Plan Guide.

3. Never leave home without your business cards! You never know who you will meet. Ensure they are up to date, you utilise the back and front of the card and have a full range of services on the card. Consider that if you are meeting a stranger for the first time and you leave your card with them... you want them to be able to gauge from the card in a month's time when they are looking back at it, that they actually know what services you provide!

4. Identify your company’s image and set about to improve it if required. Ensure it reflects what you stand for and how you want to be represented in the marketplace. This extends to all business stationery, website, social media, e-newsletter, blog and any other promotional material. Ensure that all of your promotional material includes your website address, social media links and phone number. If you need help, read our article Know Your Company Image.

5. Is your website up to date and easy to navigate? Does it have old information on it that isn't relevant anymore, or even worse, so out of date that it's obvious that no-one has updated it in a long time? Does it inform the viewer with rich content and interesting articles relevant to your industry?

A business’ website is arguably going to be your most important marketing asset. If you haven’t updated your website in the last 3 years then redesigning your website should be paramount in the near future. Technology has changed enormously in the last few years and your potential customers are accessing websites from mobile devices, tablets and iPads, so it is very important that your website is responsive to all devices and looks good when viewed from any electronic device. See our article on Websites that Work if you want to learn more.

6. Get your website linked! When you have quality websites linking back to you, it not only increases the organic traffic to your site, it greatly improves your chances of moving up the rankings of search engines. For more free tips on how to do this, look at our Search Engine Optimisation section.

7. If it is relevant to your business, get involved in Social Media to some degree. It may not be your passion but it is a very relevant way to do business with most people these days. Facebook, Twitter, YouTube, Linked in... these are all growing areas of relationship building with your potential clients. It is not the place to do the hard sell, but creates the framework which to build confidence in your services or product, and is a small piece of the pie that is your brand.

There are around 600 million Facebook users in the world, of which spend over 700 billion minutes per month on the site. Twitter alone has over 145 million users globally, and YouTube claim over 2 billion videos are watched daily on their site. Ensure that you put social media Icons on your website, your blog, e-newsletter and email signature. The most common places to place them include the header / menu bar, sidebar, and footer. You can also incorporate ‘share this’ icons on your website to link images back to Pinterest, Instagram or Facebook.

8. Never, ever spam people with annoying marketing emails. It paints your business in a bad light and it is unethical and illegal. Your on-line advertising must be invited by the recipient. One way to generate a database of willing recipients is to include a check box on your website where the visitor gives you permission to email updates about products and services. Just collecting business cards at a networking event and then bombarding them with emails does not constitute permission to make contact. Spam emailing is never good for your corporate image.

9. Know what makes you different from your competition. What makes your services or products unique and does your company literature reflect this? You must also get to know your competition and what they are doing. Read trade publications, newspapers and research your competition’s websites to stay current.

10. Ask your clients why they have hired your business, or buy your products. Run a short survey and analyse the data. It may surprise you! And have the courage to ask former clients why they no longer do business with you. The information could be very valuable.

11. Does your company have a mission statement? Is it still relevant and visible, and do your staff reflect your business’ vision? It's very hard for staff to live and breathe your brand if they don't know what you are all about!

12. What is your a potential client's first impression of you from your office premises, your reception area and your board room? If it looks tired and cluttered, clean it up and paint it NOW! Proudly display your products and move the clutter out. You have to look like you care because first impressions always count. Also address your signage, are you easy to find? Help your potential clients find you.

13. Identify a new market that your sales team may not have canvassed. Become an expert in this field and open up to a whole new niche market. You can do this by participating on online blogs, create your own blog or e-newsletter, write and e-book and promote it, or start providing webinars and seminars on the subject, to position yourself as the go-to person in that field.

14. Inspire your staff to refer business leads to you, or present their own promotional ideas. Make them feel part of the team, encourage them to share and praise them for their efforts. You don't know what great business leads this could create and if appropriate, introduce a profit share system to really encourage your team to share their extended networks.

15. Thank your existing clients for their business. A hand written thank you note can go a long way in continuing loyalty and customer relations, and is far more personal than a quick email. Create a loyalty program to thank them with a gift or financial gain - you would have to do some market research on this to make it appropriate to your market, but could be a very valuable source of gaining more referrals quickly.

16. Publish a printed newsletter or create a regular e-newsletter for customers and new prospects, highlighting the great work your business conducts. A well written and thought out newsletter is a good way to remain at the forefront of your client’s mind. See our article Selling In Publications for more information.

17. Celebrate holidays, for instance Christmas time is a great time to create a corporate calendar, Christmas card or other great customised gift to further promote your business. Be original though, if everybody in your industry is using Christmas time to promote their business, create an original Easter or Halloween campaign. Stand out, be different.

18. Excite your clients with a special promotion, discount offer or competition in a clever direct mail campaign to your data base. You could even win back some old business! Consider buying a mailing list to send out your direct mail piece. For more detailed information, see our article, The Power of Direct Mail.

19. Get some FREE advertising, the best type! Update your press release kit and find an interesting angle, write an article for a trade magazine, the local newspaper, or your favourite blogger, and send it out. If you are unsure how to prepare your Press Release Kit, read our article Your Press Release Kit for more information.

20. Attend networking meetings, industry seminars, trade shows, and even school fund-raising nights. A casually exchanged business card followed up by a phone call the next day can lead to all kinds of business possibilities. If the very thought of networking terrifies you, read our article How to Network!

21. Align yourself with a charity or local not for profit organisation such as a school, and work together to host a special event or fund raiser for them. Capitalise on the publicity, the good will and extended networking possibilities while helping others.

22. Do you track your advertising? Analyse your current press ads and look at what is working and don’t repeat mistakes. Why did it succeed or fail? Was it a poorly designed ad? Was it a bad position? Did it reach your target market and was there a call to action? Read our article Does Your Ad Work for more information.

23. Invest in a memorable phone number, and if you do a lot of interstate selling, obtain a 1800 or 1300 number. It takes the "small time business" out of the equation and puts you on a national and even international playing field.

24. Invest in some fantastic signage for your car and your sales team’s cars. They can be the best source of advertising and are great moving billboards for your business.

25. Obtain a stand at a Trade Show attended by your target market and put together a dynamic presentation that can be re-used. We can create the highly original, exciting and high impact signage for trade shows. Utilise the opportunity and obtain as many contact details as you can by conducting a competition with a great prize.

26. Analyse your website statistics and google analytics regularly. Know where your website leads are coming from and what is a good investment in website marketing.

27. Start every day with two cold calls from either business referrals or entrants in competitions from Trade Show events.

28. Hire a professional when a specialist job is required. Your time working on your own business is far too valuable to absorb your time on tasks that others are better at. Set your budget early so there are never any nasty surprises when you receive your invoice.

29. Do not ever sell, lend or swap your contact’s business details. Don't even be tempted! This is classified information and has been entrusted to you. Make this clear to all who visit your website or subscribe to your newsletter.

30. Most importantly, don't forget the very basis of business and providing a good or service. Provide excellent service, on time, on budget and with a smile. It is essential in this day and age where our customer's are far more brand-savvy and demand consistency across every interaction with a business. What hasn't changed is how successful this simple formula never fails to keep business returning every time!

Melissa Robson
Director, Divine Creative Design


We welcome you to use this article on your own website, however we ask that you credit us clearly with an obvious link back to our website.
[RETURN TO ARTICLES MENU]

Divine Creative Design - graphic design, website, search engine optimisation
graphic design packages
website, ecommerce, search engine optimisation, content management systems
search engine optimisation
Divine Creative Design - graphic design, website, search engine optimisation
   
  design website ecommerce search engine optimisation design website ecommerce search engine optimisation design website ecommerce search engine optimisation  
  2016 - THE YEAR THAT WAS AND THE WHAT LIES AHEAD!

2016 was all about showing our clients to be who they truly are, and live through their higher values to deliver not only a great service, but a truly authentic and inspiring client experience.

Our key message was always to never, ever be afraid to show people who you are and what you do.


CLICK HERE TO LEARN MORE!
  'MS DIVINE'
BLOG TOPICS

[WHAT IS A BLOG
AND DO I NEED ONE
ON MY WEBSITE?
]

[HOW TO CHOOSE A WEBSITE DEVELOPER FOR YOU]

[HOW TO DIY SEO AND IMPROVE YOUR WEBSITE RANKINGS]

[WOULD MY BUSINESS BENEFIT FROM HOSTING A WEBINAR?]

[ARE YOU GETTING REAL
IN YOUR MARKETING?]

[ARE YOU CONNECTING WITH YOUR CLIENTS AND PROSPECTS?]

FREE BUSINESS
ARTICLES

[3O MUST DO MARKETING TIPS]
[HOW SHOULD MY BUSINESS BE USING
   SOCIAL MEDIA?]

[WEBSITES THAT WORK]
[15 WEBSITE MARKETING IDEAS]
[SEO - DIY GUIDE TO RANKING HIGHER]
[SELLING IN PRINTED PUBLICATIONS]
[THE POWER OF DIRECT MAIL]
[DOES YOUR AD WORK?]
[YOUR MARKETING MATERIAL -
   YOUR BRAND]

[WORK YOUR BRAND]
[YOUR PRESS RELEASE KIT]
[HOW TO NETWORK]
[MARKETING PLAN GUIDE]

 
design website ecommerce search engine optimisation
  BUILDING OUR CLIENTS INTO INDUSTRY LEADERS,
WITH SUPERIOR BRANDING, STRATEGIC MARKETING
AND WEBSITES THAT WORK
 
 
Divine Creative Design © 2017