Divine Creative Design - 14 Website Marketing Ideas

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	> 30 Must Do Marketing Tips
	> Marketing Plan Guide
	> Promote On a Shoestring
	> Websites that Work
	> 14 Website Marketing Ideas
	> Selling In Publications
	> The Power of Direct Mail
	> Does Your Ad Work?
	> Your Logo – Your Brand
	> Know Your Company Image
	> Your Press Release Kit
	> Your Business and Ebay
	> How To Network

14 Website Marketing Ideas

CONTINUED...

11. ADVERTISE ON-LINE VS OTHER MEDIA:
Popular and well trafficked sites offer banner advertising, column ads, small click on ads, shopping malls, directories... the list is endless. Offer these websites the opportunity to cross link with your much smaller site and they will laugh at you!

Advertising on-line may seem like the most logical way to promote your site, but do your homework first. Recently a client looked around at promoting a site whose niche market was mothers of young children.

There were two popular sites offering very different advertising options. One site listed her for free in their trade directory, with an option for paid banner advertising as her marketing budget grew. The other site sold her a discounted column ad on the side of their feature articles for $700. After one month, both methods of advertising generated the same amount of hits on the website – and one was free and the other very costly.

Research is essential, so speak to others who advertise on that site before you buy advertising and see if they are happy.

One area of promotion that is sometimes overlooked is your personal promotional material. It should scream out your website address! Your business cards, letterheads, brochures, packaging, it must all clearly show you website. And don’t forget to include your website address at the end of your standard contact details of every email you send out. A hyper link that leads directly to your website really does generate more hits.

12. EBAY:
If you are selling a product you cannot ignore the potential of selling on Ebay, the worldwide on-line auction service. Place a listing and you are instantly showcasing your product to dozens, if not hundreds and maybe even thousands of potential new customers. Utilise this extremely cheap service and redirect traffic back to you website. The exposure is potentially limitless, and many profitable full time businesses have been marketed solely on Ebay. For more information, go to www.ebay.com.au.

13. ON-LINE FEEDBACK:
Ever wondered what people think of your site? Well ask them! Short viewer polls or a feedback section with the enticement of a competition will get those emails rolling in!

14. WHAT'S IN A NAME:
And last but not least, your website needs a good name. One that is relevant, easy to remember and relates back to your business name. However if this makes it too difficult to remember or spell (for instance some difficult surnames that Accounting or Legal Firms like to use), it should then relate to the industry.

Marketing your business through a website is still a relatively new business and while these articles give you some great ideas, it is always better handled by experienced professionals if your budget permits. If you would like to see what Divine Creative Design could do for your website, either contact us or look further at our Small Business Website Design Packages.

Melissa Gawinek
Director
Divine Creative Design

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