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    Divine Creative Design - graphic design, website, search engine optimisation
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA AND WHY IS IT RELEVANT TO MY WEBSITE?

In the age of technology, social media has become a vital aspect of marketing your business or organisation. There are around 600 million Facebook users in the world, of which spend over 700 billion minutes per month on the site. Twitter alone has over 145 million users globally, and YouTube claim over 2 billion videos are watched daily on their site.

Social media is a powerful tool that creates conversations, connections and sharing of information. When used correctly in business, it can be very successful. It is not a fad, or just for the “young ones” but rather a legitimate marketing and engagement tool.

Social media should be seen as an opportunity, and can be used to boost both the profile of the company and an individual. It gives businesses the opportunity to connect with your audience and grow your insight into who they are and what they are looking for in terms of products and services.

WHAT SOCIAL MEDIA PLATFORM SHOULD I BE USING?
With limited time you need to be targeting niche audiences, not talking to a broad cross-section. Narrow down where you want to have a presence, and choose the platforms that suit the needs of your business and represent your brand effectively.

Study where your competitors are sitting and look if you should be in that arena as well. If unsure, create a personal account and study how they use social media before tackling it for your business and making unnecessary mistakes.

GET ENGAGED WITH YOUR FOLLOWERS, FANS AND SUBSCRIBERS IN SOCIAL MEDIA
It is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements nonstop about your brand. There is no bigger turn off in social media than the professional business person blatantly advertising their brand and giving nothing in return.

How then do you get engaged with your audience? Here are the top networks to get socially engaged in for your brand.

Twitter Engagement
The best way to get started with Twitter is to do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible.

This may mean adding some extra team members to your social media response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.

Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:

  • Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
  • Try Out Different Types of Updates – Don’t just post links or ask questions.
  • Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
  • You can now comment on other like industry pages as your business page instead of your personal profile. To best capitalize on this, you can look for pages that are not direct competitors but whose audience will be interested in your brand, and get actively involved on them. It’s a great way to draw new people over to your business page in a non-aggressive way.

LinkedIn Engagement
If your business isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:

  • Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
  • Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
  • Gaining Recommendations – Last, but not least, are recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!

Social media can seem very overwhelming at first, but if executed with thought, to a marketing plan and with consistency, it can have great results. Our recommendation is start off first one with one platform and do it really well, and then proceed to the next. Rather than try to be everything to everyone.

If you think you need a hand with crating a social media plan, then please contact us and we can have an obligation-free chat.

 
CLIENT
“Divine Creative Design has created three websites for me and multiple pieces of marketing collateral for several businesses across a diverse range of industries including natural therapies, consulting and financial services. They are very easy to work with, pick up the concepts quickly and delivers a pitch perfect job. The team, headed by Melissa, is creative and inventive and at the same time commercial and pragmatic. I would and do recommend Divine to absolutely anyone.”

SHARON LENON
BUSINESS CONSULTANT
Divine Creative Design - graphic design, website, search engine optimisation
Divine Creative Design - graphic design, website, search engine optimisation Sharon Lenon Divine Creative Design - graphic design, website, search engine optimisation
Divine Creative Design - graphic design, website, search engine optimisation
Divine Creative Design - graphic design, website, search engine optimisation
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