Divine Creative Design - Website Design Packages

SEARCH ENGINE OPTIMISATION
> INDUSTRY TIPS, TRICKS AND EXPERTISE
HOW TO ATTRACT PEOPLE TO YOUR SITE
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The term Search Engine Optimisation refers to the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine.

A potential visitor will not scroll through dozens, hundreds or thousands of pages to find your website. If you want your business to be exposed to as many people as possible, you have to have your business appear in the top rankings in the major search engines when your key word phrases are typed in.

It is a fact that as your traffic increases, so too does your ranking. With that in mind, we have listed below some general ideas to boost your rankings. If you do not feel confident implementing these measures yourself, contact us and we can provide you with a fee for these expert services.

analyse your site – honestly assess how professional your website is and compare it to your major competitors. What are they doing differently? Do they offer more services, do they present their products better? All of these factors when improved will increase your traffic over time.
keywords – a search engine will scan your website, but you need your keywords that concisely sum up your entire site to appear on the first pages in the body copy and also in the meta tags of your index page. Step into the shoes of your typical visitor. These keywords must be well thought out and in everyday layman terms that your visitor would use. Maybe industry jargon doesn't work here, think and feel like your typical customer. Keywords can be critical in gaining additional exposure.
links – nearly every website links back and forth, but it's all about being connected to the other high ranked sites that will increase your own rankings. Use your personal networks but devise a way to be linked to relevant, well known sites.
rich in content – what is the one thing that website browsers are doing when they run a search? Seeking information of course! So provide it, not just about your business and the products you may sell, but generic information relevant to your services. Search engines look favourably on it, and your new visitors will thank you for it!
manual submission, ensure that your website designer manually submits your website to at least the major search engines, such as Google, Yahoo, Ninemsn and Sensis. This should be standard, but you should always check that it is included in the quote.
on-line advertising – we always say buyer beware with any form of advertising, and online is no different. This is where you may pay another very high profile website for banner or e-newsletter advertising. Yes it does increase your exposure, and yes it does link you up with higher profile sites, but you must always analyse through your web statistics if it is translating into good sales leads, physical sales or boosting your rating.
pay-per-click advertising, this refers to a performance-based online advertisement which is based on how much you are willing to pay for each sales lead and then pay only when the potential customer clicks through to your site. (Remember, they could only be there for three seconds and then promptly leave, but you still have to pay.) Major search engines such as google will all have pay-per-click advertisement spots.